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Privacy Notice

The Embark Pensions Privacy Notice applies to customers and prospective customers of Embark Pensions (a trading style of EBS Pensions Limited and Embark Services Limited). EBS Pensions Limited and Embark Services Limited are wholly owned subsidiaries of Embark Group Limited. This details how we will collect and process the personal data that we hold about you and your rights under the Data Protection Act in respect of the data held.

EBS Pensions Limited will be the Data Controller of the Embark Pensions Option SIPP, Embark Pensions Full SIPP, EBS SIPP, EBS SAPPP, Liberty SIPP and the Liberty One SIPP as defined under UK Data Protection legislation and regulation.

Embark Services Limited will be the Data Controller for the Hornbuckle Mitchell SIPP; the Hornbuckle Mitchell FIPP; the Private Pension; the Hornbuckle Mitchell Private Pension; and the Freedom SIPP as defined under UK Data Protection legislation and regulation.

The lawful basis and purpose for the processing of your data

Embark Group Limited and its subsidiaries will only process your personal data where we have a legal basis for doing so. This includes:

  • Where you have provided positive consent to us
  • Where processing is necessary for the performance of a contract between you and us or to take steps to enter into a contract;
  • Where processing is necessary for compliance with a legal or regulatory obligation
  • Where we have a legitimate interest upon which the data may be processed. Any decision to process data on the basis of legitimate interest will be made on a case by case basis and in line with the guidance set out in UK Data Protection legislation.

The information that we collect

We will collect personal data from you at the outset of your relationship with us, from your application as well as from other third parties such as your financial adviser and any providers that are transferring money or assets to us on your instruction. We will also collect personal data from you and other third parties you instruct on your behalf throughout the course of your relationship with us. This personal data will include;

  • Contact information such as name and address, telephone numbers and email addresses
  • Information from your contact with us, voice recordings from telephone calls, letters and emails.
  • Socio-demographic information; age, employment status, profession, earnings, gender, other sources of wealth
  • Family circumstances information; marital status, beneficiary information
  • Transactional information; account transactions, access to our online client portals
  • Legal; national identifiers, copy documents relating to your identity, nationality and citizenship such as birth certificate, passport, proof of address documents, marriage certificates.
  • Special category data if necessary, such as information relating to your health, such as medical conditions and disabilities.

Sharing your personal data

We may disclose your personal data to other companies within the Embark Group of companies as well as companies in Lloyds Banking Group, we may also share your personal data with third parties which provide services in connection with the administration of your account.

We may also share your personal data for legitimate business reasons or as may be required by applicable law and regulations with your Financial Adviser, third parties appointed by your Financial Adviser, third party investment managers, and product providers with whom you or your Financial Adviser instructs us to invest.

We may disclose your personal data to a credit reference agency in order to verify your details both during the application process and the ongoing administration of your account. This data will be used to prevent fraud and money laundering and to check your identity. Any checks performed may be recorded on your credit history.

We will disclose your personal data to any governmental, legal or regulatory body if required to do so by applicable law and regulation.

We may need to disclose sensitive personal data about you to third parties, such as information relating to your health where required to do so to give effect to an instruction from you or your Financial Adviser in respect of your account.

We may need to transfer your personal data to another country, in which case we will ensure that your personal data is afforded the same level of protection as is required under UK Data Protection legislation and regulations prior to sending your personal data.

We will otherwise keep your personal data confidential and never use it for any other purpose or pass your details to any third parties without your consent.

Retention of your personal data

We will retain your personal data for no longer than is necessary to provide the services under the Terms and Conditions applicable to the account and to meet any legal or regulatory obligations that may apply.

Your Data Protection Rights

You have a number of rights under the Data Protection laws, including:

  1. the right to request a copy of the personal data we hold on you. When you request this data, this is known as making a Subject Access Request (SAR). In most cases, this will be free of charge, however in some limited circumstances, for example, repeated requests for further copies, we may apply an administration fee;
  2. the right to have personal data we hold about you transferred securely to another service provider in electronic form;
  3. the right to have any inaccurate personal data corrected;
  4. the right to have any out of date personal data deleted once there’s no business need or legal requirement for us to hold it;
  5. the right to object or restrict some processing, in limited circumstances and only when we don’t have legitimate grounds for processing your personal data;
  6. the right to object to your personal data being used to send you marketing material. We will only send you marketing material where you’ve given us your consent to do so. You can remove your consent at any time.

Important Information

If you have any questions regarding how we use the data that we collect please contact:

The Group Data Protection officer
The Embark Group
100 Cannon Street

If you are not satisfied with any aspect of how we have managed your data you have the right to complain to the Information Commissioners Office. For further details of your rights under the UK’s data protection legislation and regulation please contact the Information Commissioner’s Office at

By signing one of our product application forms, you consent to the use of your Personal Information for the purposes and on the terms set out above. You have the right to withdraw consent at any time.


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Phone calls

To help us improve our service, we may record or monitor incoming and outgoing phone calls. Calls will be charged at normal rates. Please see the contact us page for details.


You may contact us by email, although please note that emails are not a 100% secure method of communication and there is no guarantee that they will be received. EBS Pensions accepts no responsibility for any loss you may suffer as a result of interception of your email, or delivery failure. Do not transmit any of your account information or account details by email. We regret that we cannot send you confidential information by email.

We may monitor the use and content of emails, which are sent from or received by us. This is to ensure compliance with our own email policy. We reserve the right to identify and take action against unlawful or improper use of email, including attacks on our systems.

Online enquiries

If you make an enquiry via the online enquiry facility, the information we collect, such as your name and email address, will be used to answer your enquiry. We may cross reference the information you provide with information held on our systems, to ascertain the most appropriate department to handle your enquiry we may also hold this data for future analysis or reference purposes.


The testimonials on this website have been provided by independent third parties. We do not disclose personal details of these third parties unless we have their specific written permission to do so. If you recognise a testimonial you have provided, which you would like us to remove, please contact us.