Embark Group launches Scottish Widows Platform

Embark Group (Embark) today announces the launch of the Scottish Widows Platform*, simplifying its adviser offering onto a single, easy-to-use platform under the Scottish Widows brand.

The platform has already had significant enhancements ahead of the rebrand to Scottish Widows, with more to come this year. The upgrades form part of Lloyds Banking Group's £150m investment into the platform, and its underlying technology, and reflect a commitment to deliver continual enhancement for its advisers and clients. They will include improvements to payment functionality, charging capability and new investment solutions. New client management and advice tools will also be launched, making it easier for advisers to support clients simply and efficiently.

This marks the latest step in Embark and Scottish Widows' strategic reshaping of their intermediary proposition. Later this year, advisers on Advance by Embark will also move to the Scottish Widows Platform, finalising the transition of all advisers to a market-leading platform under the distribution reach of the Scottish Widows brand.

Jackie Leiper, CEO of Embark Group, and MD Pensions, Share Dealing & Distribution at Scottish Widows commented:

"The newly launched Scottish Widows Platform will provide our intermediary partners with a slicker and more intuitive user experience. With further updates to come, this simplified offering makes it even easier for advisers to use our platform and help their customers achieve their investment goals.

“We've refocused the Embark brand to support our growing white label business for institutional partners, which is the next natural step in our growth story. With further investment to come, we are excited by the opportunities this could unlock for both advisers under the Scottish Widows Platform and our institutional B2B partners through Embark."

The Scottish Widows Platform* is available at https://platform.scottishwidows.co.uk and advisers can now follow Scottish Widows Adviser on LinkedIn for Scottish Widows Platform updates. The Embark brand will still be available to institutional partners through Embark’s white label offering.

*Scottish Widows Platform is a trading name of Embark Investment Services Limited (EISL), which is part of Embark Group. Embark Group and Scottish Widows are part of the Lloyds Banking Group.


For further information, please contact:

Eduard Lewis
The Agency Partnership (Embark Media Relations)
Email: [email protected]

About Embark Group

Embark Group is a technology-driven, financial services business and one of the leading digital retirement solutions providers to the advised and institutional markets in the UK.

In April 2023, Embark Group was named a Wealth Tech 100 company for the fifth consecutive year. The Wealth Tech 100 highlights the most innovative WealthTech companies in the UK that are delivering transformative technology to asset managers, banks and financial advisers.

Embark Group has more than £35.3bn in assets under administration on behalf of c.399,000 individual clients, operating across eight UK locations (London, Bolton, Dundee, Edinburgh, Leeds, Leicester, Salisbury and Swindon).

In January 2022, Embark became part of Lloyds Banking Group, a leading UK based financial services group providing a wide range of banking and financial services.


All figures as of June 2023.

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